Unmask your true potential to make the seemingly impossible possible!



empowers successful and influential corporate leaders, departments, organizations and individuals to discover new modes of operation through skills that are historically available only to top-tier intelligence operatives.

Life is a Hero’s Journey

in our programs, everyone amplifies their resolve to welcome challenges and master doubt, take action in their own empowerment, impart their hard-earned wisdom forward…and start all over again.

They learn it, do it, own it, teach it. This results in confident and eloquent collaboration in all contexts, creating a cohesive and solution-based world.

Proud to be


Public Speaking



Founder Janice Niederhofer captivates and inspires by combining years of scientific and psychological study of human behavior and extensive real-world experience. A brilliant storyteller, Janice delivers high-impact content that leaves audiences armed with tactics to break down the doors that are limiting them from realizing their true potential.

Breaking Barriers

Providing Solutions

At Undercover Rose we are change makers who believe it takes all of us striving to be our best selves and collaborating to confront the challenges of an ever-evolving world.

By providing agile life-changing and transformative programs and processes that are delivered differently than anywhere else, we exist to revolutionize lives.

Becoming a leader

involves much more than being put in a leadership role, acquiring new skills, and adapting one’s style to the requirements of that role. It involves a fundamental identity shift.

−Ibarra, Herminia; Ely, Robin J., and Kolb, Deborah M. “Women Rising, The Unseen Barriers”

The value of gender diversity

 continues to be proven. Organizations with more women in leadership are 1.4 times more likely to have sustained, profitable growth.

−Caprino, Kathy. “The Changing Face Of Leadership: 10 New Research Findings All Leaders Need To Understand”

Chief learning officers

find that traditional <leadership> programs no longer adequately prepare executives for the challenges they face today and those they will face tomorrow. Companies are seeking the communicative, interpretive, affective, and perceptual skills needed to lead coherent, proactive collaboration.

−Moldoveanu, Mihnea and Narayandas, Das. “The Future of Leadership Development”.

Success Stories


Gary W. Goldstein

Producer of Pretty Woman, Under Siege, The Mothman Prophecies and other box-office hits

“In an increasingly complex, fast-paced world, clarity is crucial to being effective, making a contribution, ensuring alignment with one’s purpose, values and outcomes. Janice Niederhofer is your insta-sherpa to quickly reach your summit, your pinnacle of clarity, where you gain 360 degree view and insight into your true priorities and values in both life and business. Janice helps you define once and for all the specific rules or activities that rapidly move you closer to or further from your destiny and reward. She guides you to the riches of a life lived in harmony with your soul’s unique values and purpose. If you want to waste less time, avoid confusion, attract people and make bigger positive impact in the world, think Janice.”

Jennifer Holstrom

Jennifer Holmstrom

Manager of Leadership Recruitment Team – Facebook

“Undercover Rose is an amazing partner for a team off-site. The experience that they deliver is so truly unique and customized for every client. Today I’ve really learned a lot as the manager of a team about the team dynamic outside of what I see in the office each and every day. What I’ve learned today will inform how I am as a manager and a leader on a go-forward basis. I can’t wait to hear more about what the team learned overall. One thing I am very sure of is that they will take this experience with them wherever they go over time. Great day and hats off to an amazing experience.”


Greg S. Reid

Author, Speaker, Filmmaker, Co-author of Think and Grow Rich: Three Feet from Gold

“Janice is brilliant in delivering her unique and authentic message. She’ll make you laugh and cry leaving you with lasting changes.”

Kim Bradshaw

Kimberly Bradshaw-Sickinger

President & CEO – DTI Technologies

“Words alone cannot express my deepest appreciation for your efforts at our meeting. The material, the delivery, your presence, and your staff – so relevant, powerful and inspiring. I was so impressed by how you took our 4-hour meeting and wove together a masterpiece. It was perfect…you hit the ball out of the park and I cannot thank you enough. You earned a place in the hearts of the DTI family; you did it by being the authentic, powerful, beautiful YOU.”

Roger Royse

Roger Royse

Attorney at Law – Royse Law Firm PC

“Nobody reads a room better. Janice is a thought leader in her industry and a powerful speaker who does not miss a detail about her audience and speaks directly to a group on a level that everyone will understand. One of the most useful and productive talks you will ever hear.“

Stephanie Sharp

Stephanie Sharp

Business Owner

“The most transformative weekend I have ever had, and the most fun. You have absolutely no idea what your day’s going to be like. None. To be able to be totally present and all you know is that you’re going to have excitement, you’re going to be learning new things, you’re going to be challenged, but you’re going to be laughing and be doing it surrounded by other amazing women. That’s all you have going into the experience and everything that comes at you is just…it’s like what you see in the movies, but it’s relevant to your life and it’s just exhilarating. It’s just the most exhilarating experience I think I’ve ever had.
I would recommend this to every single woman I know, to anyone, to anybody who is wanting to have an opportunity to grow and to learn more about themselves and to receive tools to make positive change in their life, but do it in a really exciting environment where you’re getting to play and you’re getting to explore new things and you’re doing it in the grasp of the most professional, knowledgeable experts in their field. So you’re getting taken care of but you’re also getting challenged; your abilities are getting challenged. It’s just top shelf, from the moment you arrive to the moment you wake up until you go to bed at night, it’s just top shelf. It’s just awesome! I love it!”

Patricia Houghes

Patricia Hughes

Real Estate Investor

“It’s been awesome and truly an adventure. When I first decided to come to this I had no idea what to expect. What I received has been over the top of what I expected. It is an adventure that anyone who takes it can take back and use in their family, their business, their life – any aspect of their life. The trainers here are experts in all areas and their backgrounds are deep and wide. You get one-on-one, they really make sure that you learn. They care about you and it comes through in every aspect from working hard to playing hard, they’re with you the whole time. Anyone who really wants to get unstuck or just wants to improve their lives or have a challenge in their life, find their passion, I would recommend this. It has been absolutely fantastic!”

Golnoosh Salimpour

Golnoosh Salimpour

Leadership Recruitment Team Member – Facebook

“After today’s lessons, I think the biggest takeaway for me, in addition to all of the amazing pointers that Janice gave us, [was] being reconnected with the team as individuals and being able to learn how to work together. I think we all came together much closer and more familiar with each other at the end, so I’m really excited about that moving forward.”